Although small in size, product labels play a vital role in consumers’ first impression of your brand. It’s the initial tidbit of information given to consumers while they’re shopping in-store.
However, how do you convey lots of information via a label?
The answer is QR Codes.
From increasing brand awareness to brand loyalty, incorporating QR Codes on labels improves the consumer experience at every stage of the consumer buying process.
With QR Codes on labels, you can experience the benefit of sharing an unlimited amount of information to consumers while occupying the least amount of space.
4 Steps on how to print QR Codes on labels
Step 1: Log on to the Beaconstac dashboard
Log on to the Beaconstac dashboard and click +Create QR Code.
Step 2: Select QR Code type
Select a QR Code campaign type from the ones listed.
Step 3: Customize QR Code
Customize your QR Code. Select a predefined template, customize the eyes, add a logo, pick a QR Code data pattern and background, and add a call-to-action frame.
Step 4: Download QR Code
Download your QR Code in any of the five available formats – PNG, JPG, SVG, PDF, EPS
QR Codes on labels: Things to keep in mind
#1. Pick the right QR Code format
Before you download and print your QR Code label, ensure that it is in a suitable format to avoid compromising image resolution.
The ideal QR Code image format for product labels is PNG since it works best for small-sized print media on flat surfaces.
#2. Choose a scannable QR Code size
Often, QR Codes on labels are too small in size, rendering them unreadable on smartphone cameras and QR scanner apps.
A QR Code’s ideal size on a product label should be at least 2 cm x 2 cm to ensure it’s scannable.
Small QR Codes are not an issue for iPhone users since the recent iOS 14 update makes it easier to scan QR Codes irrespective of how small they are or if they’re wrapped around objects.
#3. Use dynamic QR Codes on labels
QR Codes on food labels, clothing labels, and the like are subject to change due to product modifications, website updations, and new campaign roll-outs. To keep up with these changes and reduce printing spend, use dynamic QR Codes on labels.
You can modify and experiment with different landing pages and campaigns without experiencing the hassle of reprints and redistributions.
Better yet, dynamic QR Codes are trackable, letting you measure your campaigns’ effectiveness with information such as the number of scans, locations, and devices used.
#4. Provide scanning instructions for QR Codes on labels
Not every consumer is familiar with how QR Codes work. To help them out, provide scanning instructions on your product packaging and print media.
Provide separate scanning instructions for both Apple and Android users. For consumers without QR scanners equipped on their smartphones, explain how they can scan the QR Code without an app.
#5. Add brand logo to QR Codes on labels
Consistent representation improves brand recall. According to Pam Moore’s article, it takes 5-7 brand impressions before someone will remember your brand.
Add your brand logo to QR Code labels to increase brand representation. Go the extra mile and customize your QR Code label to match your brand’s color scheme and set your brand tone throughout.
#6. Add a call-to-action frame to QR Codes on labels
While creating your QR Code label, add a custom call-to-action frame text. Ensure that the text is urgent and actionable to nudge consumers towards scanning your QR Code. This will increase the number of scans and interactions with your products.
For more impact, personalize your call-to-action frame text for higher conversion rates. According to HubSpot’s research, personalized CTAs convert 202% better than plain ones.
Where are QR Codes on labels used?
#1. QR Codes on labels for product packaging
Add QR Codes on product labels to share ample information through website redirects, product catalogs, social media, and video tutorials.
Companies can leverage QR Codes on labels to establish brand transparency, share details about their product’s supply chain, promote their brand’s sustainability practices, and result in earning consumers’ trust pre-purchase.
According to Statista’s reports, 36% of consumers look at product labels when finding information about a product’s health, safety, or sustainability impact.
Provide the relevant information consumers are looking for to ease purchase decisions and improve brand credibility.
#2. QR Codes on labels for print advertisements
In today’s digital age, print media still thrives as a viable marketing channel for increasing brand visibility.
B2C Print’s article mentions that 67% of consumers prefer print over digital.
To stand out from competitor brands, merge print and digital ads to create a winning brand strategy. Increase engagement, reach your target audience, and improve brand awareness.
According to MarketingSherpa’s study, a whopping 82% of consumers trust print ads when they want to make a purchase decision.
Use QR Code labels on small-sized print media such as flyers, posters, brochures, and signages. Website QR Codes on labels increase website traffic significantly. Use social media QR Codes to enhance consumer engagement and improve social media visibility. Drive the number of app downloads with app QR Code labels on print ads.
Dynamic QR Codes help you ascertain which print channel garners the most traction from data, such as the number of scans, locations, and devices used. Assess your campaigns effectively and optimize your ad spend.
#3. QR Codes on labels for feedback collection
Collect feedback from consumers with QR Code labels on product packaging, store aisles, and billing counters. Use feedback QR Codes on labels to prompt consumers to provide their valuable insights or post a review online.
Reevoo’s study indicates that 70% of consumers trust online peer recommendations and reviews more than brand-generated content.
Incentivize your feedback collection process with attractive rewards and offers for consumers. This results in accurate feedback, better word-of-mouth marketing, and increased brand loyalty.
#4. QR Codes on labels for loyalty programs
According to Harvard Business Review’s article, companies with strong loyalty programs grow revenue 2.5 times faster than their competitors.
Add QR Code labels on product packaging and billing counters to increase the number of loyalty memberships. Use a strong call-to-action text to prompt consumers to join your loyalty program.
Use coupon QR Codes on labels to grab consumers’ attention while they shop in-store and at the time of purchase.
A QR-powered loyalty program opens up opportunities for consumers to repeat purchases, gain more loyalty points, and fast-track their way to becoming a brand advocate.
#5. QR Codes on labels for payments
According to Juniper Research’s study, QR Code payments will experience a market growth of $2.7 trillion globally in 2025. The same study also found that the number of QR Code payment users will surge to 2.2 billion in 2025.
In light of the pandemic, QR Code payments are quickly becoming the new normal mode of payment due to their contactless and cashless nature.
QR Codes on labels at checkout counters results in quick, seamless, and secure payment transactions. It reduces the wait time and transforms the billing process into a self-service for consumers shopping on the go.
#6. QR Codes on labels for inventory management
When managing large shipments, tracking each item can be a hassle. To eliminate manual efforts, use dynamic QR Codes on labels to track every item in your shipment, ensure that it’s transported quickly, and manage inventory easily.
QR Codes on shipment labels are cost-effective, customizable, and automates the inventory management process seamlessly.
Since an inventory typically contains products in large quantities, create QR Code labels in bulk to save time and become action-efficient. An easy-to-use bulk QR Code generator lets you create, customize, and download bulk QR Code labels for every item in your inventory.
Frequently Asked Questions
1. How do you use QR Code labels?
QR Codes on labels are used for:
- Providing information via product packaging
- Increasing brand awareness through print media
- Fostering brand loyalty through loyalty programs
- Understanding consumer behavior with feedback collection
- Managing and tracking inventory
- Transacting secure & seamless payments
2. How do I generate QR Codes for labels?
You can generate QR Code labels using Beaconstac’s QR Code generator.
3. How do I print my QR Code on a label?
Once you’ve finished creating your QR Code, you can download it as an image and integrate it onto your labels.
4. How do I scan a QR Code on a label?
Open your smartphone’s camera app, position it above the QR Code, make sure it’s clearly visible, and scan it. Learn how to scan a QR Code on Android, iOS, tablet, and desktop.
5. Can I create QR Codes for labels in bulk?
Absolutely. With a bulk QR Code generator, you can create QR Code labels in bulk for inventory management, product SKUs, print advertisements, feedback collection, and more.
This blog was originally published on January 21st, 2021 at 11:16 am